Insight: Most people love a good bowl of FutureLife, but after nearly 10 years of stocking retailers’ shelves, they still rely on promoting their products through messages focused on sports and health. In other words, nothing really distinctive.
I decided to change that. I created the campaign 'Own The Day,' which targets everyday working people. It's about how FutureLife allows people to be the best versions of themselves, allowing them to succeed at everyday life and as a result, 'Own The Day'.
