Loeries, Marketing Campaign, Brandin, Website, Social Meida
Insight: Retailers do not support local fashion designers and rather buy into international ones.
Wouldn't it be awesome to see local fashion stores filled with locally produced fashion instead of Western fashion and trends? That was the vision of my fellow creative and I, when we created the 'Local-it!' campaign for Edgars as a part of our submission into the Loeries. The idea was to create a three-staged fashion competition that would allow three local fashion designers the chance to sell their clothing in Edgars. Pretty cool huh!