Brand Challenge, Agency Branding, Company Rebrand, Product Rebrand
Resonance was the agency that my group and I conceptualised for this year's 'Vega Brand Challenge'. I designed the logo, look and feel as well as an animated logobuild for it, going for a resonating soundwave look and feel. We were given the client 'Vantage Data', a data company who asked us to promote their new product 'Store Packs'. As the third year multimedia on the team I helped my graphic designers create a new visual identity for the company. I created animated overview videos to promote the product and show how it worked, a stand mock-up for the Franchise Expo in Johannesburg, a new website and an animated video that introduced it.